First NFTs, then the Metaverse, and now Gucci has come full circle with crypto payments being trialed later this month and set to be rolled out across all 111 of its North American stores.
The Gucci Vault is an online concept store representing “Gucci’s presence in the Metaverse” featuring a curated selection by its Creative Director of rare vintage Gucci pieces.High-end brands have been jumping into the crypto and Web3 space. In March the fashion label Off-white started accepting payment with six cryptos in its flagship stores in Paris, Milan and London.
Off-white is majority-owned by LVMH which has seen its share of Web3 adoption, releasing NFTs under its Hennessy, Bulgari and Louis Vuitton brands in the past.
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