The H&M Studio spring 2023 collection is here. See every look:
The cult of personality... It delivers dramas and looks, and it has done through the ages. Hollywood has a lot to do with it, of course, and the recent Elvis and Marilyn Monroe movies seem to have sparked a desire for throwback glamour. That’s how Ann-Sofie Johansson sees it. The H&M Studio collection she designed for spring 2023 responds to that with a collection illuminated by the star wattage of Grammy-winning artist Kali Uchis.
The offering is much broader than what is depicted in the lookbook, and includes a keeper of a leather jacket in distressed brown leather to pair with jeans or one of the tulle ball skirts in the lineup. Greta Garbo wore a trenchcoat to pass under the radar, and Uchi wears H&M Studio’s update, featuring exaggerated shoulders and an outsized collar.
A trompe l’oeil drapery print puts some fun into tailoring while pulling back the curtain on some of the underlying themes of the collection, such as person-versus-persona and real-versus-fake, which the team translated into on- and off-duty looks. The challenge, Johansson explains, is to “make really spectacular dresses and skirts, but also to keep it real, but still looking like a million dollars.
This being an H&M collection, nothing will approach the seven figure range. The Studio collection might be relatively “accessible” but it’s not meant to be throw-away. If you break it down, the pieces are mostly wardrobe staples, with a few surprises, like vaguely Blond Ambition-style lingerie tops. The direction Johansson sees fashion moving is away from things being constantly new. “I mean, we are not finished with things.
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