'We have only the brand name 'RHODE' that we've built. That's why we didn't sell her our brand when she asked four years ago.'
Fashion label Rhode in particular isn't thrilled about this, especially considering Bieber reportedly previously asked them to use their name , but they refused at the time. However, she went ahead with it anyway.
Today, we were forced to file a lawsuit against Hailey Bieber and her new skin-care line that launched last week and that is using the brand “rhode.” We didn’t want to file this lawsuit, but we had to in order to protect our business. Hailey could choose any brand for her skin-care line. We have only the brand name “RHODE” that we’ve built. That’s why we didn’t sell her our brand when she asked four years ago, and why we ask her now to change her skin-care line’s brand. Her using our brand is hurting our company, our employees, our customers, and our partners.
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