Halsey vented her frustrations at her record label in a TikTok on Sunday morning, claiming that they’re being blocked from releasing a “song I love” for marketing reasons. “…
As more artists have begun to see success with the TikTok algorithm, it’s no secret that labels and artist teams have started manufacturing “viral moments” on the platform in order to up the buzz surrounding a release or project. In April, the Kid Laroi and his ex-manager Scooter Braun reaped the power of TikTok virality by“Everything is marketing,” concluded Halsey’s Tiktok, “and they are doing this to every artist these days. I just want to release music, man and I deserve better tbh.
Halsey has been signed to Astralwerks since 2014, and this isn’t the first she’d claimed they haven’t seen eye-to-eye. Last August, Halsey took aim at record labels and the media in an interview about her latest album “If I Can’t Have Love, I Want Power.” The singer-songwriter, who had recently welcomed their first child, commented sardonically on what was apparently the label’s reaction to the pregnancy.
“You have to call the CEO of X, Y, Z and say, ‘Hey, hi. I’m just calling to let you know, I’m pregnant. I didn’t want you to find out on Instagram. I wanted to tell you myself, personally. It’s still business as usual over here though, don’t worry,’” Halsey told Apple Music’s Zane Lowe. “My personal choice isn’t going to affect your profitability or your productivity or your assembly line.
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