Never underestimate the power of the big screen, even as a marketing tool. This past weekend, the film and music industries crossed roads as Imax delivered a unique global stunt for 2x Grammy nomin…
The large format exhibitor released a 50-minute visual album experience of the same title from Halsey and directed by music video filmmaker Colin Tilley, grossing a greatIf I Can’t Have Love, I Want Power
posted a $5K screen average from 100 Imax auditoriums throughout the U.S. and Canada. Tilley has directed videos from such music phenomenons Justin Bieber, the Black Eyed Peas, Nicki Minaj, and Jason Derulo among many others. The pic was shot using Imax cameras.Stephen Daldry's 'Together' In Theaters; Halsey On Imax, 'Stripes' Turns 40 - Specialty Previewthe Imax experience hit screens in advance of Halsey’s album drop on Aug.
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