'We will likely make more money on Baldur's Gate 3 than we have made on all of our film licensing for the last five to 10 years, combined,' CEO Chris Cocks...
Videogame players have rushed to join the imaginary world that exists inside Baldur’s Gate 3, but the likely financial impact of the game on Hasbro is no fantasy at all.
Players of the videogame no longer have to sit around a table with printed-out character sheets, maps, and metal figurines. Fans can play Baldur’s Gate, set in an imaginary world called the Forgotten Realms of Dungeons & Dragons, either solo or with a group of up to three other players. Like players of the original game, they fight magical monsters, create relationships with characters, cast spells, and much more.
Hasbro is also benefiting more directly from the game. Larian Studios created Baldur’s Gate under license from Hasbro’s Wizards of the Coast unit, which owns D&D and the card game Magic the Gathering. “We will likely make more money on Baldur’s Gate 3 than we have made on all of our film licensing for the last five to 10 years, combined,” Hasbro Chief Executive officer Chris Cocks said on the company’s second-quarter earnings call in August. That includes movies like Dungeons & Dragons: Honor Among Thieves, as well as recent Transformers and G.I. Joe films.
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