AT&T says HBO Max is firing on all cylinders — amid fierce competition in the streaming wars — and the telco raised its expectations for HBO/HBO Max subscriber growth by the end of …
is firing on all cylinders — amid fierce competition in the streaming wars — and the telco raised its expectations for HBO/HBO Max subscriber growth by the end of 2021.
HBO Max direct-to-consumer subscription revenue increased 39% year-over-year, to $2.0 billion for Q2. Domestic HBO Max and HBO average revenue per subscriber in the quarter was $11.90, up from $11.72 per month in the prior quarter. “HBO Max had another strong quarter and is ahead of plan to be a leading direct-to-consumer streaming platform, with both subscriber- and ad-supported choices,” AT&T CEO John Stankey said in announcing the Q2 results.
WarnerMedia revenue for Q2 was $8.8 billion, up 30.7% versus the year-ago quarter, reflecting “the partial recovery from prior-year impacts of the pandemic” as well as higher content, subscription and advertising revenues. The unit’s ad revenue was $1.7 billion, up 48.5% when compared to the prior year due to the return of the NBA and “strength in news,” referring to CNN.
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