HBO Max and HBO Lose 1.8M U.S. Subs on Amazon Prime Exit, Global Users Rise by 1.9M

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HBO Max and HBO Lose 1.8M U.S. Subs on Amazon Prime Exit, Global Users Rise by 1.9M
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The worldwide user base grew 'thanks to strong international and ad-supported subscriber growth, which offset WarnerMedia’s strategic decision to remove the HBO subscription from Amazon Prime Channels' in mid-September, says telecom giant AT&T in reporting third-quarter results.

finished the third quarter in September with 45.2 million U.S. subscribers, down 1.8 million from the 47.0 million recorded as of the end of the second quarter following its “strategic decision to remove the HBO subscription from Amazon Prime Channels,”Global HBO and HBO Max subscribers rose by 1.9 million to 69.4 million though from around 67.5 million as of the end of June.

and ad-supported subscriber growth,” which offset the user hit related to the Amazon decision. HBO Max launched in Latin America towards the end of the second quarter and also brought to market its advertising-supported service tier that month.

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