It’s a once in a lifetime offer, literally. From today through to Nov. 30, HBO Max will offer new subscribers in parts of Europe the chance to sign up for the lifetime of their subscription at half…
will offer new subscribers in parts of Europe the chance to sign up for the lifetime of their subscription at half the monthly retail price, for as long as they don’t unsubscribe.: Spain and Andorra and the four Nordic countries of Norway, Sweden, Finland and Denmark.
“HBO Max is now live in six European territories, with 21 more to come in 2022,” said Christina Sulebakk, general manager for HBO Max EMEA. Such aggressive pricing served to “pull a lot of demand forward and give the service a lot of momentum. And it helps keep subscribers, too,” Priya Dogra, president of WarnerMedia Europe, the Middle East and Africa and Asia, told“We’re already offering a very attractive price,” said Sulebakk. “We believe we’ll get a lot of new customers who might have price as an indicator to try the service.
The HBO Max lineup will also include Nordic local originals such as “Kamikaze” , HBO Max’s first Danish original, the globetrotting story of a rich 18-year-old fashion influencer’s journey of rediscovery after her whole family dies in an air crash, which won lead Marie Reuther the best actress prize at Series Mania. When it bows on Nov. 14 on HBO Max, it will become the first Max Original commissioned and produced in Europe that will stream day and date globally on the service.
Local production turns in general on “finding a talent that you really want to work with and figuring out the project,” Dogra noted.
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