AT&T’s multibillion-dollar bet on HBO Max, set to debut next spring, will anchor the telco’s video-entertainment strategy in 2020 and beyond, according to chief financial officer Jo…
in the U.S., priced at $14.99 per month — the same as the standalone HBO Now service, a bid to grow its subscriber base with an expanded bucket of content.
By 2025, AT&T believes it can notch 75 million-90 million HBO Max subscribers, including 50 million in the U.S. Those figures include the existing HBO subscriber base, whichHBO Max will be free for one year to HBO subscribers who have one of AT&T’s TV services, while other AT&T customers will get promotional discounts. The company also is in talks with pay-TV affiliates to offer HBO Max to current HBO users for no additional charge.: During the third quarter of 2019, it dropped 1.
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