HBO Max is raising the price of its popular ad-free streaming plan, increasing from $14.99 a month to $15.99 in the U.S.
"We're painting a mural on the side of a building, and all kinds of stuff is falling off," Zaslav
RBC Capital Markets in November. "It looks messy, and it is messy. It's really hard and it's really challenging.""We need the best structure and we've got to spend money where it's working," he said. Cast member Jennifer Coolidge attends a premiere for season 2 of the HBO Max television series The White Lotus in Los Angeles, October 20, 2022. REUTERS/Mario Anzuonirecently signaled brighter days aheadGoldman Sachs analyst Brett Feldman listed the company as the firm's "favorite media stock" for 2023, citing key execution catalysts like recent merger milestones and its upcoming streaming relaunch this spring.
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