HBO Max to Be Renamed ‘Max’ With Addition of Discovery+ Content
officially announced Max as the new name of its flagship streamer, lopping off the HBO part of the name as it mixes in a big bucket of new content from Discovery+ and other new original series.
According to the service’s website, Max will be available in three different versions. The first two plans align with the existing HBO Max pricing, and WBD said current HBO Max customers will not see their pricing change when the new service debuts. The third tier, “Max Ultimate,” expands to up to four streams and includes 4K content. The trio of options are:: Two concurrent streams, 1080p HD resolution, no offline downloads, 5.
Perrette said the newly rebuilt Max platform will be easier to use — with simplified navigation — and will have more personalization features than HBO Max. Max will feature a more prominent experience for kids, with a new default kids’ profile for new subscribers along with accompanying parental controls. Max also will feature a new video-playback experience to deliver “smooth and cinematic video” to users, according to WBD., back when WarnerMedia was part of AT&T.
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