Among the services yet to launch, HBO Max may have an early edge with buyers
For HBO Max and Peacock, the group most likely to express interest in buying the services was the age 30-44 demographic. For Quibi, more respondents in the 18-29 age group say they are "very" or "somewhat" likely to buy the service than older age groups.
In the battle for awareness among the new streamers, HBO Max appears to lead with 24 percent of U.S. adults saying they’ve heard “a lot” or “some” about the service that launches in May with a price tag of $15 a month. And about 17 percent of respondents said they’d heard of NBCUniversal’s Peacock, which goes live on July 15 at a price of $10 a month for a customer that doesn't already have a cable bundle.
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