Dan Lewis led the Amazon team tasked with building the online giant's customer review technology. Success came, but so did a big lesson about being too focused on one solution that now informs every effort at Convoy, the trucking logistics company Lewis founded.
In fact, he said the concept of loving problems is among the operating principles built into everything Convoy does, from how it writes job postings and interviews job candidates to performance evaluations and product testing.
"We we when write job descriptions, we encourage those writing them to say we are hiring people to solve these problems for us, not do X,Y, and Z tasks. We make sure teams don't fixate too much on A/B testing, perfecting the solutions they built and forget about the original problem they were trying to solve," Lewis said.
Convoy does not have a back-end tech team or apps team or iOS team. It has teams that focus on the experience for truck drivers, the shipper experience, even a "reducing-empty-miles" team.
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