Tobacco companies are attempting to glamorize these products, experts tell ABC News.
MORE: Juul reaches $40 million settlement in North Carolina for alleged role in 'teen vaping epidemic'"They're attempting to make the packaging and the marketing look white and clear and clean and very modern," said Erika Sward, assistant vice president for advocacy at the American Lung Association."But we can't afford to be fooled again on another tobacco product.
"We place a really high emphasis on making sure we're selling a product only to the right people, and that we're not attracting the wrong audience," Gilchrist added.While heated tobacco products only became legal in the United States in 2019, the device have already started to catch the attention of high school students.
Almost one in five students surveyed said they would try heated tobacco products if offered to them by a friend. This number doubled for students who have already used e-cigarettes or vape devices, according to the study.A man holds an iQOS electronic cigarette in Tokyo, Aug. 23, 2016. This product is heated and consumed in battery-charged device, seeking to appeal to smokers who want their nicotine fix without the usual smell and smoke.
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