The beer company, which owns Tecate and Dos Equis, joins Sun Maid in terminating deal with baseball team.
Heineken has become the latest big-name brand to terminate a sponsorship deal with minor league baseball team Fresno Grizzlies, following a Memorial Day video featuring New York congresswoman Alexandria Ocasio-Cortez played at their stadium.
“We do not support those views expressed in the video, that was aired during the Fresno Grizzlies game on Memorial Day,” Heineken spokesperson Thomas Hunt told The Fresno Bee. “For that reason, we have ended this relationship, effective immediately and have let the team know of our decision.” “Tecate has always been about togetherness and we do not support the views expressed in the video, that was aired during the Fresno Grizzlies game on Memorial Day,” the second beer company wrote. “We have ended this relationship effective immediately and have let the team know of our decision.”
In a statement, the club said they were sorry to Ocasio-Cortez for the video, which had been “carelessly taken from YouTube” and played at the stadium without being watched in full beforehand. The Grizzlies said the employee responsible for finding the video has been reprimanded, without elaborating further.
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