Heinz recently launched an unlikely side hustle: an international man hunt. The ketchup brand is searching the world for the man who survived for 24 days at sea with only a bottle of ketchup and some packaged seasonings so that it can buy him a new boat.
“At some point I lost hope and thought about my family, but I thank the coast guard,” he said in a video released by the Colombian navy. “If it weren’t for them, I wouldn’t be telling the story.”Francois was finally discovered by a plane passing overhead who saw the word “help” he had written across the hull of his boat, according to reports, and he was picked up by a container ship.
“We’re setting this message adrift into the sea of the internet, because if anyone can help us find him, it’s you,” read an Instagram post seeking leads. “If you or anyone you know can help us get in contact with Elvis Francois, please drop us a DM.”Even after multiple posts, Francois remains under the radar. Heinz wants to take the search international and plans on enlisting “other Heinz markets around the world” to help the company track him down.
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