The problem is that AI chatbots like ChatGPT circumvent the need for a search engine, which is utterly dominated by Google.
Many are asking if we are witnessing, in reference to the American camera giant’s famous demise at the hands of digital photography. That could be overstating it, but we certainly think there is some merit to investors’ concerns for Google’s future as a search engine company.wrong answers to queries with unsettling confidence. The big market reaction against Alphabet was more because the launch debacle broke the proverbial camel’s back.
In our experience, firms don’t usually get disrupted because they lack the technology or the resources. More commonly, it’s either because they lack imagination or struggle to re-invent themselves – often out of fear that developing a new business will harm an existing one . Lack of imagination is mostly the problem with longstanding incumbents. Kodak, for example, couldn’t imagine a world without photographic film and hard prints and paid a heavy price. Equally, hotel groups were completely caught on the hop by Airbnb. They had little response except to lobby government authorities en masseOn the other hand, Google has been at the forefront of developing the technology behind AIs like ChatGPT.
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