“I spend two to three hours per day on Instagram. But if I felt like I were always doing my job well, that time would easily be doubled or tripled.”
Ever heard someone say they don’t have time for social media?
“Being inspired by a scene or a moment, [I can have] a post up in ten or fifteen minutes,” says Janelle, whose Instagram account @aguynamedpatrick boasts 431K followers and features a blend of travel and lifestyle images.
Fink says most of this time is spent replying to direct messages and comments, but because YouTube is her primary channel of focus, she also spends significant time producing and editing videos for that channel. Janelle, who has been creating content for five years, says that sponsored posts often require additional pre-publishing steps, including building creative briefs, reviewing contracts with a lawyer and participating in brand planning calls.
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