In a worrying sign for Netflix, new data shows that longtime Netflix account holders are increasingly deciding to end their subscription.
Data on the longtime subscriber cancellations comes from the research firm Antenna, which shared the numbers with. In summary, Netflix account holders who’d been subscribed for more than three years accounted for a mere 5 percent of cancellations at the beginning of this year. That figure, however, shot up to 13 percent in the first quarter.
Netflix removed the good shows and increased the prices now they wanna add ads it’s like they want us to cancel our membershipAs dire as all this might sound, though? Across all of tech and entertainment, Netflix co-CEO Reed Hastings is one of the few people who you probably don’t want to bet against over the long term. He, of course, engineered several company-wide leaps forward at Netflix, including the jump from DVDs to streaming.
What’s so fascinating about this moment in time for the company, though, is how Netflix has been gradually reversing many of the foundational principles of the streaming service. Longtime aversion to ads? That’s gone, with an ad-supported Netflix account tier coming soon. It used to be, also, that everything was meant to be binge-able all at once. Now, many shows follow a weekly release cadence.All that said, suffice it to say that there’s a lot riding on Netflix’s upcoming release slate.
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