Here's what we expect Apple to announce about media services at today's event:
, per sources to 9to5Mac). The bundle is likely to significantly undercut pricing of its services mix, coming in at a discount relative to the $35 a month it would cost to subscribe individually. I previously argued that if an Apple media bundle substantially undercuts its various offerings, Apple could potentially drive defections from rival services across the landscape, including Spotify, magazine publishers, and forthcoming cloud-gaming services like Google's Stadia.
We'll learn about device compatibility for each of Apple's services — and get deeper insight into just how these services will be accessible across its own hardware. While we know that the Apple TV app will be available on devices outside of Apple's ecosystem, it's unclear whether Apple TV+ will be.
Overall, the value prop of Apple's hardware vis-a-vis its services is one of maximizing convenience.
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