Netflix crack down on password-sharing is official: Here’s how long it’ll take for the company to introduce the new account-sharing tax.
In addition to our 222 million paying households we estimate that Netflix is being shared with over 100 million additional households, including over 30m in the UCAN region. Account sharing as a percentage of our paying membership hasn’t changed much over the years, but, coupled with the first factor [uptake of connected TVs, adoption of on-demand entertainment, and data costs], means it’s harder to grow membership in many markets — an issue that was obscured by our COVID growth.
Charithra Chandran as Edwina Sharma in season two of Netflix’s Bridgerton. Image source: Liam Daniel/Netflix
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