They're making millions, have millions of followers and are online 24/7; why YouTubers and Instagram celebrities are here to stay
For the last 11 years, Kirschner and his company have helped connect brands and talent, coordinating social media campaigns, appearances and sponsorships, among other things.
But it's not just YouTubers with tens of millions of followers turning their online presence into full-time careers as micro-influencers are also proving to have macro-impact on their smaller-but-more-passionate followings. That authenticity—or the appearance of it—is what has turned influencers into the elite, the feeling that you are friends with them, following them through their day, experiencing their highs and lows with them the same way you would your friends from college…minus the whole actually knowing them IRL.
"The most important thing these people are doing is they're taking a risk, they're putting themselves out there," Kirschner said of the influencers."These people are posting things with a purpose and a message behind it. They're trying to develop a brand, so they're going out and taking a risk and a chance and deviating from the norm and doing something different.
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