New European rules are spelling trouble for Threads’ breakneck launch speed.
discloses that it collects and uses information across its products to serve users ads. Information from Apple’s App Store suggests that Threads could collect a wide array of sensitive data, including health and location data as well as a user’s contacts and search history.
Targeted advertising is an issue for most Meta services, but it might not be the biggest problem Threads faces. Much of the app’s immediate success can be attributed to its connection with Instagram. In order to make an account on Threads, users must connect their Instagram accounts and use the same account names. Then, they can use Instagram to automatically follow the accounts they were already following on that platform on Threads.
Self-preferencing has been used to describe how companies like Amazon and Google push their own products, like Amazon Basics and Google’s reviews, to the top of a user’s search results, putting their competitors at a disadvantage.in an interview on Thursday that Threads wasn’t an unambiguous self-preferencing case — but that it did raise concerns.
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