After hosting events in Paris, Tokyo, Bangkok and Williamsburg in Brooklyn, New York, Hermes_Paris took its activation to Los Angeles at the Hollywood Athletic Club — a former health club turned event space.
“Experience Hermès accessories with a fitness twist,” noted the HermèsFit invitation.
After hosting events in Paris, Tokyo, Bangkok and Williamsburg in Brooklyn, New York, the French luxury house took its activation toIt was a multiday event, kicking off on July 20 with a special preview for a select few during the day and a cocktail party that evening.
Open to the public from July 21 to July 24, guests sipped on green juice while browsing the Hermès orange-filled space — showcasing a boxing ring front and center — featuring Hermès accessories and fitness goods, as well branded items that included a ping pong set, boxing bags and chest press station. Attendees were invited to join 20- and 30-minute classes starting at 11 a.m.
L.A. Dance Project, the dance company led by Benjamin Millepied, Pearl and The Oysters, Spill Tab and Serpentwithfeet were among the performers, while Damar Davis, Seb Wildblood, Masha Mar, Serpentwithfeet and Erez were tapped as DJs.
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