Tiffany & Co. is launching its first comprehensive jewelry collection for men.
Tiffany & Co. is launching its first comprehensive jewelry collection for men in October as the upscale chain taps into a trend popularized by the likes of Jay-Z and John Mayer.
Historically, Tiffany has offered classic men's accessories like money clips, cuff links, rings and conservative jewelry. The New York-based luxury jeweler will still carry those items, but now is adding more modern takes on men's high-end jewelry. Tiffany plans to create distinctive outposts for the men's collection in each of its 300 stores around the world, according to Reed Krakoff, the company's chief artistic director, who developed the collection.
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