Kanye West is hip-hop's cash king for the first time in his career.
to top $1.5 billion in sales this year—or about half of what Nike’s Air Jordan pulls in—boosting West’s pretax income to $150 million over the past year and making him hip-hop’s cash king for the first time ever. Another career first: West out-earned Jay-Z, who ranks second on this year’s list with $81 million, buoyed by the tail end of his On The Run II tour with wife Beyoncé. Drake, the most-streamed artist of any genre, rounds out the top three with $75 million.
West isn’t the only familiar name to have a career year, even in his own family. Travis Scott, an uncle to West’s children, rode his Astroworld – Wish You Were Here Tour to a $58 million payday and the No. 5 spot on the list. That’s two places ahead of DJ Khaled, who notched a personal best $40 million annual haul after overcoming his fear of flying in the wake of his son’s birth—and expanded his touring business while adding partnerships with Air Jordan and Luc Belaire.
“Khaled is the guy you want on your team,” says the DJ and third-person enthusiast. “Khaled is a guy that is going to hit that home run ‘cause his work ethic is incredible. His heart is in the right place. His mindset is focused. He's ahead of his time.” Live music, however, isn’t the only path to profit. Diddy raked in the bulk of his bucks from his lucrative deal with Diageo’s Ciroc vodka; Birdman owes his payday to his appropriately-titled label Cash Money Records; and Nas returns to the list for the second-straight year thanks largely to multimillion-dollar exits in startup investments like PillPack and Lyft.There are two newcomers on this year’s list.
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