In an industry where size matters, Highmark will become the only Blues plan selling health insurance in every Pennsylvania county.
The Highmark campus in East Pennsboro Township in Cumberland County. Photo credit: Minick Photography/Highmark.Highmark Inc.’s move into five southeastern counties including Philadelphia will entail significant work, including forging and then servicing contracts with some of the nation’s biggest health systems.
“It represents a giant growth opportunity for us,” Tom Fitzpatrick, Highmark’s senior vice president for commercial business, said Friday. “This will only help to grow the company and to strengthen the company. The more we grow, and the stronger we get, naturally means more jobs.” Many of those jobs will be located in the southeast. However, a Highmark spokesman noted some service and support jobs don’t have to be in close proximity to customers, and since Highmark offers remote work, expansion should lead to job opportunities for people in central Pennsylvania.The move doesn’t come without risks and heavy lifts. The Philadelphia region is home to Independence Blue Cross, another large, well-established Blue Cross Blue Shield plan.
Interestingly, circumstances that preceded the competition between Highmark and Capital should give Highmark an edge as it expands into the Philadelphia region, according to Fitzpatrick. “We are one of the few Blues plans that has experience with Blue on Blue competition,” Fitzpatrick noted.
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