Holly Herndon has released a new AI deepfake tool, Holly+, that will allow other people to make music with her voice.
, Herndon noted the spread of celebrity vocal deep fakes on YouTube, and predicted that “generating convincing spoken and sung voices will soon become standard practice for artists and other creatives.”
“Vocal deepfakes are here to stay,” Herndon added in a statement. “A balance needs to be found between protecting artists and encouraging people to experiment with a new and exciting technology. That is why we are running this experiment in communal voice ownership. The voice is inherently communal, learned through mimesis and language, and interpreted through individuals.
To tackle the complicated of issue of rights ownership, Herndon has established a Decentralized Autonomous Organization for Holly+. The Holly+ DAO will comprise a select group who received unique tokens from Herndon, with tokens essentially representing voting shares . The members of the Holly+ DAO will vote on things like approving official usage of Holly+ and new tool creation; profits made will be split among DAO members and also go toward funding future projects and other expenses.
The vocal deepfake tool is the first of several projects Herndon and Never Before Heard Sounds have in development. “Further tools are in development to allow for spoken and sung phrases, and image generation, to be released later this year,” Herndon said.
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