Hyundai, GM, Stellantis, and Jaguar Land Rover have all invested in Envisics' holographic technology.
, a UK company dedicated to producing holographic displays. Envisics is just one of many technology partners employed by these brands, but it might be the one that drivers will interact with the most. Specifically, the company is set to produce Augmented-Reality Head-Up Displays , in an effort to further increase driver awareness and road safety., the incoming holographic HUDs will display speed, direction, local landmarks, and potential collision points.
and automotive technology are intersecting rapidly, with an expected AR-market compound annual growth rate of 28%. The company expects a total of 1.6 million AR HUD units to be available in 2022 , while it projects around 19.1 million units will be available by 2032. Jaguar Land Rover models like the Range Rover Sport were the first to incorporate Envisics holographic, AR HUD.but Envisics does have the technology to back it up. It rolled out a laser holographic HUD for Jaguar Land Rover back in 2015, with around 150,000 units receiving the first-generation technology. These head-up displays are functionally similar to the new ones heading to production shortly, but the technology was considered somewhat revolutionary at the time.
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