Blue Apron and HelloFresh have seen surges in demand over the last few weeks as home cooks avoid grocery stores
, HelloFresh’s stock price was also on the rise, from $20 on March 16 to $26.50 two days later, before continuing on to nearly $30 by March 25. While HelloFresh’s stock price has been consistently rising since late 2019, the increased business is especially good news for Blue Apron. After a rocky IPO in 2017, Blue Apron’s stock.
When Saqi Mehta, a global recruiting diversity lead at Cloudera in San Francisco, signed up for Blue Apron, the novel coronavirus didn’t yet concern her, but she says she appreciates the variety of meals and fresh ingredients now more than ever. Still, she remains careful with deliveries, explaining, “I’m trying to wait an hour before taking anything out if I can, using gloves and wipes, and throwing away the box as soon as possible.
Kaufman, who tried the service for a week in 2018 while studying for the bar exam, echoes that sentiment, adding, “What better time to try it than right now? I’m in an apartment by myself and my boyfriend is on the other side of the city. There’s only so much FaceTime you can do to occupy your time. TV is great, but at some point even TV gets old and boring.
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