In the more than six months that protest movements have rocked Hong Kong, a whole range of business sectors have become color-coded, as both Beijing-loyal blue elements and yellow pro-democracy for…
“Rightly or wrongly, Hong Kong audiences are resistant to mainland films. All distributors in Hong Kong are feeling that,” says Albert Lee, formerly a top executive, who now runs the Hong Kong International Film Festival. “It is a long-term trend, but it may have accelerated over the past six months. People are more sensitive than before.”
The divide between Hong Kong and China was also written plainly in the 2019 box office. Hong Kong’s top ten films last year were all Hollywood titles. On the mainland, Chinese films increased their market share to 65% of total box office and squeezed Hollywood from 5 top ten films in 2018 to just two last year.
She claims to have the support of all the cinema chains in the territory for the film and expects to open “Grandmaster” on 60 screens, more than a quarter of available venues, plus two more in Macau. The film’s promotional music video is going gangbusters, with 160,000 views on its first day – about three times what might be considered a good score.
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