Here's how a college film major and his buddy built a $6 million business selling 'swag' that people don't throw in the trash
This story requires our BI Prime membership. To read the full article,Jeremy Parker and Josh Orbach built a swag company in 2016, and started selling promotional items to tech companies like Facebook, Amazon and We Work. Three years later they have 3,000 customers and are set to bring in about $6 million in revenues this year.
David Honig, an investor in Swag.com, says the company has applied modern e-commerce technology to the business of swag, which hasn't yet been seen in the sector of corporate promotional merchandise.Most people think of swag as junk — branded merchandise like pens and mugs that companies give to customers and employees, knowing they'll be forgotten or trashed almost immediately. But where most people see junk, Jeremy Parker saw a huge opportunity.
Parker is now the CEO and co-founder of an e-commerce company for promotional items called Swag.com. "For today's buyer...they don't want to be overwhelmed by choice," Parker said. "We're going to curate it down to be what's the best that's out there, what's something that we would actually want to keep," he says.
"I thought what would be the ultimate name for an industry that has no brand? Swag.com! It's super memorable" Parker says. "And when I went to this site, it was for sale."
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