How 7-Eleven struck back against an owner who took a day off in Japan
HIGASHI-OSAKA, Japan — The rice balls are gone. So are the juice bottles, which Mitoshi Matsumoto priced to sell early. Most of his store’s shelves stand empty, but he has kept some cigarette cartons and bottles of alcohol in the hope that his long-running battle with the 7-Eleven convenience store chain will end in his favor.
A spokesman for Seven & I, Katsuhiko Shimizu, said the company terminated Matsumoto’s contract on Dec. 31. He denied that the termination was tied to Matsumoto’s plan to close for a day, and instead cited numerous customer complaints about the store and Matsumoto’s disparaging remarks about the company on social media.
Those strains are particularly evident in the convenience store industry. Japan’s chains have greatly expanded in recent years in an effort to capture market share at one another’s expense. “In the last seven years, I managed to take only three trips with my wife,” he said over the weekend. “Even back then, I was preoccupied with store operations, worrying about sudden cancellation by part-time workers. I had to hold a mobile phone while I soaked in a spa.”
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