Ever wondered why cans of Arizona Iced Tea are cheaper than bottled water? Here's why:
Arizona Iced Tea has managed to maintain a sweet deal on its 99-cent, 23-ounce tallboy cans for more than two decades.
To keep production costs down, Arizona has decreased the amount of aluminum used in its 23-ounce cans by 40% since it launched in the early 1990s, the company said. It also has upped its output to produce 15,000 cans per minute. When the company first started, it was producing just 150 cans per minute.
The tea industry grew 2.2% between 2013 and 2018, and raked in $6.1 billion in revenue in 2018, according to market research firm IBISWorld. “We’re very active in social media. That’s our largest tool to speak to the younger consumer,” Vultaggio says. The brand has 180,000 followers on Instagram FB, +0.69% where it showcases the company’s signature turquoise cans around the world. Its competitor Lipton Ices Tea has 49,000 followers.
More and more consumers want beverages that contain less sugar and all-natural ingredients. More than one in three U.S. consumers are following a diet that limits sugar intake, according to data from the International Food Information Council Foundation’s 2018 Food & Health Survey. “Iced tea has become a little more important in our total consumption over the last decade or so. It’s still an on-trend beverage. What consumers don’t want is anything artificial,” David Portalatin, a food consumption industry analyst at NPD Group, said. “There’s been a desire to reduce our intake of sugar including high fructose syrup for the past few years, and have natural alternatives like agave nectar or honey as a sweetener.
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