With the live music business sidelined, “virtual” concerts like Live From Out There are growing increasingly popular and successful — even without superstars
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Live From Out There — a subscription-based digital music festival — didn’t have superstars on the bill for its first weekend near the end of March. There were no special discount codes, no merchandise bundles, no particular gimmicks to draw attendees in. It still raked in $100,000 in one weekend. Event organizer 11E1even Group, an artist management company in Denver, Colorado, put on the fest with the Sweet Relief Musicians Fund, a charitable foundation offering aid to musicians, after thepandemic started shutting down live events. Artists who played in the digital event included Pigeons Playing Ping Pong, Dead & Company bass player Oteil Burbridge, and Eric Krasno, who’s collaborated with Norah Jones and the Tedeschi Trucks Band.
11E1even Group owner Ben Baruch has individually helped organize festivals like Okeechobee in Florida, but this is 11E1even Group’s first festival. “We were pretty surprised, and obviously extremely happy,” Baruch tells
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