Their goal is to provide the perfect fit by scaling services that were once only available to a select few:
Celebrity stylist Anita Patrickson was on vacation in Capri, Italy when she stumbled upon a little shop making made-to-measure leather sandals. She was charmed and impressed by the experience, and after hearing that others had similar frustrations trying to find sandals that fit, she started figuring out how to bring her Italian experience to the masses, or, at least, a small storefront in West Hollywood, which opened this month.
In addition to providing a great fit and a luxurious, personal experience, the sustainability aspect of made-to-measure appealed to Patrickson. "I like the idea that we can cut off what we need and only use very small amount," she says. "This felt good, it felt like it wasn't adding to the problem; it was finding a solution."In 2015, Harvard classmates Alexa Buckley and Sarah Pierson introduced Margaux, an e-commerce site selling made-to-measure ballet flats.
The brand has always sent fit kits to prospective online customers, but now also has stores and pop-ups in Palm Beach, Nantucket and San Francisco, with plans to open one in NYC this summer, where customers can be fit IRL.Proper Cloth, which launched 10 years ago and has evolved significantly since, is a popular men's shirting brand that uses technology to allow customers to get an exact fit from the comfort of their homes.
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