The videos aren’t full of memes and shouting. But they’ve had marked success rallying young people to Trump’s side than many campaign committees aligned with the president. Here’s how Dennis Prager built a conservative digital empire:
Earlier this summer, as Donald Trump assembled online activists at the White House to thank them for their role in getting him to the Oval Office and – Trump predicted – keeping him there, one guest didn’t rush to claim credit.
Prager himself has limited affection for Trump. He compares his support for the president to the alliance President Franklin D. Roosevelt brokered with Joseph Stalin in World War II –- a move born of necessity in the face of what he sees as a bigger evil . Prager’s supporters say he’s filling a need, especially for conservative young people on largely liberal campuses.
Prager disavows the alt-right ideology that has gained ground in the Trump era, but the online lessons often echo some of the movement’s talking points. A video ofopining on why Western cultures are superior to others has been viewed 4.7 million times, for example. “It is much more effective than the version of this content available on the liberal side,” he said, citing as an example the short presentations posted online by former Labor Secretary Robert Reich, which are popular among liberals but aren’t complemented by an array of other voices and content similar to what PragerU offers.
He and comedian Adam Carolla later this year will release “No Safe Spaces,” a documentary about one of their favorite subjects: intolerance for conservatives on college campuses.
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