How a massive Facebook group helped foster a community in support of Houston’s Asian-owned restaurants (via EaterHouston)
in July 2020, “imploring to swing by Katy Asian Town to grab some Chinese BBQ” at the neighboring restaurant. He also added Chung Wang to Phat Eatery’s delivery system to make it easier for people to support them. Au-Yeung’s post garnered 228 shares and nearly 100 comments. Both Wong and Vu said Liao was moved to tears after seeing lines of customers wrapped around the corner for pickup and delivery. The support lasted for days, said Liao’s sister Emily Liao.
“We weren’t expecting much, but we took off, and we were able to stay open because people came out to support,” Nguyen said. The page hasn’t been able to save all restaurants, though. Some of Terry Wong’s favorites, including Hong Kong Food Street, have closed — some falling victim to the overall effects of COVID-19 on the industry, while others battle a new-age competition that requires Instagrammable eats, significant financial backing, and a strong social media presence, he said. This means many newer restaurants from outside of Houston have been swooping in.
The Facebook group has also experimented with other ways of generating support, including a “pay-it-forward” initiative, in which they raise funds to help buy meals for people visiting certain restaurants, and mukbang-style fundraisers, where admins broadcast themselves gorging down dumplings and noodles on social media for donations that go to local restaurants that experienced challenges during the pandemic.
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