How a thriving indie bookseller is taking on Amazon's bricks-and-mortar insurgence

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How a thriving indie bookseller is taking on Amazon's bricks-and-mortar insurgence
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Ann Patchett reveals the route to her bestseller and how she'll battle Amazon. (Shop dogs help.)

and New York Times bestseller lists. She ends her tour with a Southern California stop, in Pasadena on Nov. 5 in an appearance sponsored by Vroman’s Bookstore.Patchett was born in Los Angeles but grew up in Nashville. Starting the bookstore with partner Karen Hayes in 2011 was a gift to her city and a tribute to the memories of bookstores she loved growing up.

Sales at all types of bookstores in the U.S. were down 10.3% in August compared with August 2018, according to preliminary figures from the Census Bureau. But as of Oct. 10, year-to-date sales among members of the American Booksellers Assn., which represents independent bookstores, were down just 0.26% from the same period a year earlier.

She’ll continue to offer a quiet, comfortable space where visitors can pick up a book, cuddle with a dog and read, whether they buy something or not. And she’ll do what she does best, arranging author appearances — many courtesy of her contacts in the literary world — and conducting in-store interviews. She also writes for the store’s online magazine, which carries such stories as the arrival of a Fender “Splattercaster” guitar to hang over the store’s music section .

That last one elicited the lament of a book lover with one fewer store in which to tarry: “I miss that.”Patchett’s latest novel emerged after she threw out the first draft after two years of writing.

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