How a Twitter Joke About Women at Country Radio Reignited a Firestorm (Column)

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How a Twitter Joke About Women at Country Radio Reignited a Firestorm (Column)
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Do you remember the classic Bee Gees song that goes, “I started a joke… that started the whole world crying”? (It’s okay if you don’t.) That’s how I felt this week after realizing that a sarcastic …

Do you remember the classic Bee Gees song that goes, “I started a joke… that started the whole world crying”? That’s how I felt this week after realizing that a sarcastic tweet I’d typed out in a half-minute at a stoplight led to a social media firestorm, then a tempest of attention in the “real” media.

It would have gone as unnoticed as my myriad other one-liners if the Twitter account for 98 KCQ, a station in Saginaw, Michigan, hadn’t responded back with unusual candor. “We cannot play two females back to back,” the station’s account tweeted. “Not even Lady Antebellum or Little Big Town against another female. I applaud their courage.”

Ballerini got in on it. “To all the ladies that bust their asses to have half the opportunities that men do,” she wrote, “I’m really sorry that in 2020, after YEARS of conversation of equal play, there are still some companies that make their stations play by these rules. It’s unfair and it’s incredibly disappointing.” In follow-up tweets, Ballerini busted all-caps in their asses: “ALEXA PLAY LBT LADY A CARRIE MIRANDA KACEY CARLY GABBY MAREN INGRID RUNAWAY JUNE M&T LAUREN. ALL IN A ROW. ….

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