Anita Erskine has made her career shaping narratives and telling stories. Now, she's putting those skills to work to brand Africa as a challenging, but rewarding market for local and repatriated entrepreneurs.
do a great job at sharing the beauty through pictures of enviable landscapes and sumptuous plates of food. It does not take long for members of the diaspora sitting through the cold and drizzly spring of Europe or North America to start planning their return.
This is where Erskine’s second rule comes in. You need to focus on the reality. “We want to maintain an air of having it all, but the more we look at the truth, the more confidence that we have,” she shares. When we only see stories of a meteoric rise to fame and success, we don’t think that we can accomplish the same.
“you need a certain level of humility. It allows you to see what others just walk past because it’s too low for them to bend down and pick it up. That’s where the real money is.” So, the potential is great, and the struggle is real. The third ingredient is what allows you to navigate the first two – self-love. Erskine believes that until you love yourself as a woman, as a Ghanaian, as an African, you cannot own the narrative. The new Africa is not about a scramble for resources or chasing the next big market opportunity, “the new Africa is built on self-love, self-acceptance, authentic truth, and beautiful originality.
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