How AI technology is turning some stars bilingual at the touch of a button:
does not speak Arabic, Hindi or Mandarin. But when the soccer legend starred in a PSA for malaria awareness this spring, he effortlessly switched among these and six other languages, thanks to cutting-edge technology that could soon change how Hollywood localizes its movies and TV shows., a London-based startup that uses artificial intelligence for dubbing.
Artificial intelligence that tweaks an actor’s mouth movements to fit the local language could significantly shorten those timelines and make dubs even more accurate, agrees Markus Gross, vice president of research atResearch. “If we had the possibility to change lip movement in post-production, that would be a huge deal,” he says. “It points to ways to make the lip-sync indistinguishable from what the actor would do if he spoke that language.
There are indeed technical issues. Synthesia’s tech works best when actors look directly into the camera and is less effective with profile shots or action scenes.
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