How Amazon, Google, Apple and Microsoft are competing for the screen in your car

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How Amazon, Google, Apple and Microsoft are competing for the screen in your car
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Tech giants Apple, Google, Amazon and Microsoft are partnering with carmakers to bring the power of our phones and AI into the vehicle.

Apple rolled out updates to CarPlay atGoogle announced an update to Android Auto last month atand said the first car with the Android operating system natively built in, called Android Automotive, will be available next year.

Apple's Siri, Amazon Alexa and other virtual assistants are also gaining popularity in automobiles. Nearly 700 million of these software platforms will be enabled in vehicles by 2024, according to the latest forecast from IHS Markit.

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