This year, the discount event runs for two full days. Amazon says it will launch new deals as often as every five minutes. The company’s global sales for Prime Day are expected to reach nearly $6 billion over the two days.
New York Amazon has successfully invented a new shopping holiday, a kind of Black Friday in July. The e-commerce giant and its retail competitors are set to capitalize on shoppers dishing out on everything from clothes to televisions next week.
Amazon Prime Day will return for the fifth time starting Monday at midnight PT, and this year the discount event will run for two full days. Amazon says it will launch new deals as often as every five minutes, encouraging Prime members to keep returning to the site.
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