A Gizmodo story on Star Wars, generated by artificial intelligence, was riddled with errors. The irony that the problem happened at a tech publication was undeniable.
A few hours after James Whitbrook clocked into work at Gizmodo on Wednesday, he received a note from his editor in chief: Within 12 hours, the company would roll out articles written by artificial intelligence. Roughly 10 minutes later, a story by “Gizmodo Bot” posted on the site about the chronological order of Star Wars movies and television shows.
“These features aren’t replacing work currently being done by writers and editors,” Brown said in announcing to staffers that the company would roll out a trial to test “our editorial and technological thinking about use of AI.” “There will be errors, and they’ll be corrected as swiftly as possible,” he promised.Gizmodo’s error-plagued test speaks to a larger debate about the role of AI in the news.
“The danger is to the trustworthiness of the news organization,” said Nick Diakopoulos, an associate professor of communication studies and computer science at Northwestern University. “If you’re going to publish content that is inaccurate, then I think that’s probably going to be a credibility hit to you over time.”Mark Neschis, a G/O Media spokesman, said the company would be “derelict” if it did not experiment with AI. “We think the AI trial has been successful,” he said in a statement.
Employees quickly messaged back with concern and skepticism. “None of our job descriptions include editing or reviewing AI-produced content,” one employee said. “If you wanted an article on the order of the Star Wars movies you … could’ve just asked,” said another. “AI is a solution looking for a problem,” a worker said. “We have talented writers who know what we’re doing. So effectively all you’re doing is wasting everyone’s time.
Chatbots are prone to sometimes make up facts, omit information, write language that skews into opinion, regurgitate racial and sexist content, poorly summarize information or completely fabricate quotes, he said.News companies must have “editing in the loop,” if they are to use bots, he added, but said it can’t rest on one person, and there needs to be multiple reviews of the content to ensure it is accurate and adheres to the media company’s style of writing.
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