Andrea Riseborough on her path to her Oscar nomination for Best Lead Actress: 'It feels like the film community rallied around and made a noise.'
So how did such a small film end up breaking in, seemingly at the last minute? Awards pundits wrongly assumed that the celeb-backed campaign, while noteworthy, was a little too late to make a nomination happen. It came down to support from the film community, Riseborough said Tuesday.Variety
A campaign of sorts began in October when Howard Stern began touting the film on his SiriusXM show. “To Leslie” director Michael Morris and his wife, actor Mary McCormack, showed the movie to Stern in July during the annual wedding anniversary celebration they share with the Sterns. McCormack and Stern’s relationship goes back decades, to when she played the shock jock’s first wife Allison in his 1997 biopic “Private Parts.
A screening hosted by Charlize Theron at UTA followed. After Riseborough nabbed a Spirit Award nomination, McCormack got to work with help from publicity powerhouses Shelter PR and Narrative PR. McCormack sent an email to friends asking them to publicly support the movie and Riseborough’s performance, even including images and suggested hashtags and accounts to tag in social media posts.
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