Apple Music's exclusive album releases had been dead since 2016. Columnist Tim Ingham on how a French rap duo just changed that - and what it means
, is now Diamond-certified in the country; likePNL, then, are massive in Europe – but they’re massive without compromising a shred of their street kudos. The Algerian-French brothers were recently, astutely described by Apple Music/Beats 1’s Zane Lowe as melding modern U.S. hip-hop production sonics with “that struggling sound of a community [which is] burdened with unemployment, austerity measures, drugs, gangs, racism, and a whole host of other social issues”.
Well, Apple just signed them. The company has inked a wide-ranging partnership with PNL which will see co-branded videos and promotions taking place in the months ahead, plus – it’s anticipated – special joint events. This new relationship officially commenced on Friday , with PNL re-releasing their album with four brand new tracks – all exclusively available on Apple Music in their first week.
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