From live streaming to merch, here are ways artists can stay afloat throughout the coronavirus crisis
have increased their paid and free Patreon posts during the coronavirus crisis. “We hope that’s a safety net,” says Kerri Pollard, the company’s senior vp go-to-marketing.
Artists are open to the idea, and some hint that their reps are already pursuing opportunities. Melissa Etheridge — who set up daily Facebook Live singalongs that drew thousands of viewers after her tour was canceled — says she’s open to some kind of sponsorship: “If there’s someone who wants to help me monetize it, sure! I’m a businesswoman, too, and I have bills to pay. I’m sure my manager’s thinking all kinds of things up — that’s his job.
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