How Beetlejuice became a Broadway turnaround story
Christopher Kuczewski is what you’d call a Netherling. It’s a reference to the netherworld inhabitants who populate “,” the off-beat adaptation of the 1988 hit film that’s becoming an unlikely Broadway turnaround story. And that designation, which has been given to superfans of the show, goes a long way towards explaining how a production that looked like it might have been a musical also-ran has outlasted the competition.
.” And though “Beetlejuice: The Musical” was able to nab eight Tony nominations, including one for best musical, it went home empty handed when awards were finally handed out. “We took an audience first approach,” said Mark Kaufman, one of the show’s producers and the executive VP of Warner Bros. Theatre Ventures. “We benefitted from good old-fashioned word-of-mouth.”
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